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LONDON, July 2 /PRNewswire/ -- The trial of a Great British Breakfast bargain on selected Virgin Trains
at weekends has proved so popular it is to be extended.
Glasgow passengers will also be able to enjoy a full complimentary cooked
breakfast on Saturdays and the experiment to test demand will continue on
routes between London Euston and Birmingham, Wolverhampton, Liverpool,
Preston and Manchester.
The original trial on 16 trains each weekend during June is extended to
weekends up to Sunday 26 July, but involving 17 trains from Saturday 4 July.
The extra train on Saturdays will be the 0940 from Glasgow Central, with
catering from there, Carlisle and Oxenholme. Catering service in 1st Class on
the 1030 London Euston to Glasgow Central on Saturdays will also apply north
of Preston, having previously been south of Warrington only.
Complimentary breakfast will be available at-seat in First Class on the
chosen trains, with a brunch option later in the morning and early afternoon
on some trains.
A Weekend First upgrade costs an extra flat-rate GBP15 per single journey
on Virgin Trains for holders of most Standard Class tickets, but people
travelling with Standard Anytime tickets can upgrade without making any extra
payment. At-seat food service is complimentary in First Class on the trains
involved in the trial until 26 July. The original catering trial with 16
trains each weekend began on 6 June and was originally due to run until 28
June.
The Virgin Trains promotional theme of 'Weekends are back!' is emphasised
by the opening of First Class Lounges on stations at weekends for the first
time, also to test the leisure market for facilities that are already enjoyed
Mondays to Fridays when business people are travelling.
Wii-fi is also available free in First Class on Virgin Pendolino trains
and First Class Lounges at weekends on the same basis as weekdays, so those
who trade up can also save at least GBP5 compared to the hourly charge in
Standard Class.
"The offer of complimentary food, served at your seat as a trial to test
the market, is being extended to encourage even more people to trade up to
First Class at weekends. They will also enjoy the benefits of unlimited free
wi-fi access, which is charged at an hourly rate in Standard," said Bob
Powell, On Board Director for Virgin Trains.
"Customers in First Class already enjoy our unique at-seat service of
complimentary 'Best of British' food between Mondays and Fridays, something
no other train operator provides within Britain. Now this is available on
selected trains at weekends too when leisure travellers can enjoy the
experience," Mr Powell added.
The Great British Breakfast offers outdoor-reared British pork and herb
sausage, sweetcure back bacon, free-range fried egg, potato rosti and grilled
tomato (or there is an equivalent vegetarian grill). Alternatively, customers
can have a roll with bacon or sausage or vegetarian sausage, or a fruit
plate. The main course is accompanied by toast and marmalade, orange or
grapefruit juice, water and tea or coffee.
Later, brunch is offered. This is the breakfast menu but with the option
of a "light bite" snack as an alternative.
The usual weekend offering of tea, coffee and biscuits will continue to
be available at other times.
The trial will be available on these trains:
Saturdays to 25 July.
0748 LIVERPOOL LIME ST - LONDON EUSTON, 0755 MANCHESTER PICCADILLY -
EUSTON, 0800 EUSTON - MANCHESTER, 0806 WOLVERHAMPTON - EUSTON, 0940 GLASGOW
CENTRAL TO LONDON EUSTON (for passengers joining at Glasgow, Carlisle and
Oxenholme The Lake District), 1023 EUSTON - WOLVERHAMPTON, 1030 EUSTON -
GLASGOW CENTRAL (food offer extended north of Preston, including passengers
joining at Lancaster, Oxenholme and Carlisle; previously only south of
Warrington), 1035 MANCHESTER - EUSTON, 1040 EUSTON - MANCHESTER.
Sundays to 26 July.
0805 WOLVERHAMPTON - LONDON EUSTON, 0900 PRESTON - EUSTON, 0920
MANCHESTER PICCADILLY - EUSTON, 0920 EUSTON - MANCHESTER, 1115 EUSTON -
LIVERPOOL LIME ST, 1235 MANCHESTER - EUSTON, 1238 EUSTON - BIRMINGHAM NEW ST,
1255 EUSTON - MANCHESTER.
Virgin Trains Media Information
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Virgin Trains is the brand name of Virgin Rail Group. We have operated
the West Coast passenger train franchise since 1997; the current franchise
runs to March 2012.
Virgin Rail Group is owned 51 per cent by Virgin Group and 49 per cent by
Stagecoach.
Virgin Trains has been listed as the Best Train Operator in a survey by
the Institute of Customer Service and has been voted Best Rail Company by
Travel Weekly magazine and Best UK Domestic Train Service by Business
Traveller magazine.
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